The Exploration of Enterprise E-Commerce Intelligence System

Enterprise e-commerce intelligence system, which is used in the e-commerce enterprise to carry on the information processing and the information mining, has gradually become the key factor that decides the e-commerce enterprise's competition ability. This paper explores the enterprise electronic business intelligence system in 6 aspects. The enterprise e-commerce intelligence system is formed of the enterprise network system, the enterprise management information system, the enterprise e-commerce website and the enterprise competitive intelligence system. And its functions are determined by these 4 parts, such as supply chain management, financial management, sales management, production control and management, customer management, logistics management, enterprise knowledge management, electronic banking, cargo transfer, monitoring the environment, mining the market opportunities and the threats, the analysis of reality competitors and potential competitors, crisises expecting and intelligence forecast, technical and business tracking, strategy development and security and other functions etc. The key techniques are OLAP, OLTP, database, personalized recommendation, data mining, data warehouse, visualization etc. This research provides useful reference for the construction and the researching of the enterprise e-commerce intelligence system.