Opportunities in e-commerce: Advertising and commerce in a virtual enterprise

The purpose of this paper is to present INTRACOM's approach for building a global electronic commerce service which will support integrated retail services, providing an intelligent interface upon which the involved players (retailers, suppliers and consumers) will establish a tied and trusted relationship. The meaning of terms used and service actors roles are explained and the key components for building such an environment are identified. The business objectives for the proposition of such a service are defined and the description of the system is given in detail. The overall architecture of the proposed global electronic commerce service and the main components of the application are identified and analysed in depth.