Market oriented new product development

被引：0

作者：

Danilevicz, AMF ^{[1
]}

Cunha, GD ^{[1
]}

机构：

[1] Univ Fed Rio Grande do Sul, Dept Ind Engn, Porto Alegre, RS, Brazil

来源：

CONCURRENT ENGINEERING: ADVANCED DESIGN, PRODUCTION AND MANAGEMENT SYSTEMS | 2003年

关键词：

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

This paper intends to show the innovation process as a strategy for competitiveness. It will be discussed some aspects about innovation, invention, market orientation and conceptual approaches, such as Product Based Business (PBB) and Knowledge Management, in order to support the innovation scenario. Furthermore, it will be drawn some appreciation in order to associate these concepts as a faster way to implement the innovation process of products and services having the costumers as a main discussion.

引用

页码：1255 / 1262

页数：8

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