THE CITY OF LIGHTS - BUILDING ARAD'S BRAND

被引：0
|
作者：
Bija, Suzana Monica [1 ]
机构：
[1] Aurel Vlaicu Univ Arad, Fac Econ, Arad 310130, Romania
来源：
INDUSTRIAL REVOLUTIONS, FROM THE GLOBALIZATION AND POST-GLOBALIZATION PERSPECTIVE, VOL III: MARKETING, COMMERCE AND TOURISM AND A NEW PARADIGM OF CHANGE | 2009年
关键词：
brand; city; image;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
As Simon Anhold says, "places have always been brands". The image of a city seems to be more and more important in the economy of communities. Nowadays, city leaders try to strengthen their brads, using PR, advertising agencies, finding the most representative points of attraction in their cities. This paper's aim is to describe the efforts of Arad's authorities to build a brand for their city: "The city of lights".
引用
收藏
页码：32 / 38
页数：7
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