THE CONSUMER LOYALTY FORMATION PROCESS AND ITS PARTICULARITIES IN THE RETAIL SECTOR

被引：3

作者：

Linina, Iveta ^{[1
]}

Zvirgzdina, Rosita ^{[1
]}

机构：

[1] Turiba Univ, Fac Business Adm, Graudu St 68, LV-1058 Riga, Latvia

来源：

9TH INTERNATIONAL SCIENTIFIC CONFERENCE - BUSINESS AND MANAGEMENT 2016 | 2016年

关键词：

consumer; consumer satisfaction; consumer loyalty; loyality process; consumer relationship management; retail; SATISFACTION;

D O I：

10.3846/bm.2016.22

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Retail sector has always played and important role in the national economy. Any business is tendet towards satisfaction of consumer desires and needs, albeit profits. In relationships between companies and consumers both sides have their interests. For a company it, primary, is to increase the turnover and make profits, while the consumers may have several goals - to obtain the goods or services, to receive the necessary information and attitude. These consumer benefits are the basis for loyalty. Thus, the aim of the present paper is to research the loyalty formation process and its characteristics in the retail sector.

引用

页数：8

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