Research on Marketing Strategy of Chinese Dairy Enterprise and Consumer Adoption Behavior based on Perceived Value

As an important pole driving economy growth in a sustainable way, household consumption has become the focus of the attention of government, scholars and industry. A lot of research investigated the factors though which the perceived value affects the adoption behavior of customers. These studies are not the same as the object oriented and led to different conclusions, but according to the research on the marketing strategy and consumer adoption behavior is relatively less. In this paper, the analysis and research on perceived value, marketing strategy and consumer adoption behavior of dairy products enterprises and presents specific marketing suggestions on chinese dairy enterprise.