Research on the Enterprise Marketing Network Construction and Management from the Perspective of Complex Networks

被引:0
|
作者
Wang, DongXia [1 ]
机构
[1] Xijing Univ, Xian 710123, Shaanxi, Peoples R China
关键词
Marketing Network; Construction and Management; Complex Networks; Review;
D O I
暂无
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
In this paper, we conduct research on the enterprise marketing network construction and management from the perspective of complex networks. By fluid management to gain the benefit of the ideal, is the result of each enterprise is willing to see and also is the development direction of each enterprise. Therefore, enterprise culture should be for the enterprise management service, enterprises should establish a suitable staff, management, enterprise culture in the development of enterprises. Enterprise management contains many contents, including investment management, production management, marketing management, financial management and human resource management. To get used to the era of the complex Internet, we theoretically analyze the novel enterprise marketing network construction and management in the article. With applications and analysis, we obtain the optimal solution for enhancing the effectiveness for the modern enterprises.
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页码:1176 / 1181
页数:6
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