Research on the Promotion of Enterprise's Marketing Capability from the Perspective of Innovation Network

In the era of globalization, the market competition is increasingly fierce, and it is difficult for the latecomers to meet the need of competition just depend on the internal resources, so making full use of various resources of innovation network, and strengthening market competitiveness have become latecomers' new important strategic choice. "Structural hole" in the innovation network is one of the important factors that affect the enterprise to improve the market performance. In this paper, we empirically test the effect and its internal mechanism of "structural hole" affecting the market capacity. It is found that the "structural hole" has a positive role in promoting the latecomers' market capcapability, and affecting the latecomers' market capability by inward open innovation.