Research on the Analysis of User-oriented Image Product Form Factors and Advantage Design

Oriented in paying close attention to perceptual demand of customers, the development pattern of improving competitive advantages of products is becoming the core gradually, and product's shape is an important factor for consumers to perceive directly. Based on the Kansei Engineering Theory, the daughter elements which are divided according to the categories of basic shape elements are obtained through the focus group and morphological analysis. The image word describing the basic shape elements are collected, and the word collection is established. Multidimensional analysis method is adopted to get the quantitative data evaluating the relationship between shape elements and perceptual image words. Through clustering analysis of shape elements and perceptual image words, the typical words and shape element groups are gotten, and the representative shape elements are selected. The semantic difference shape elements sample experiment is proposed for each group of representing words and their antonyms. The optimal scale regression analysis is used to build the regression model and the accuracy is verified using statistical method. The main process of advantage form design is then determined. Through the application of the small refrigerator design, we proved the feasibility of this method, as well as the accuracy to meet the consumers' perceptional demand.