Research on Innovative Mode of Logistics Network in E-commerce Era

The shopping online and E-commerce are developing in full swing, which requires the higher from the matched logistics industry. As the emergence of "Rookie Network", cloud logistics has been developed in the new logistics mode under surrounding of E-commerce. Our objective in this paper is to build the new cloud logistics mode in E-commerce era, on the basis of new innovative network mode of modularized design. It points out the current problems and developing trend of cloud logistics mode, and prospects the future of the cloud logistics based on the development of cloud logistics. Taking into account of the features of cloud logistics and case of XingChenJiBian company (STAR EXPRESS), this paper focuses on how better to run cloud logistics service mode in E-commerce era under the modularized design rule of the network industrial structure, and realize the industrial win-win layout by the common resource. It is necessary for the government to intervene in order to master and supervise the information of whole logistics industry clearly, which is benefit for the orderly, healthy and rapid industrial development.