Social Cues and the Online Purchase Intentions of Organic Wine

被引：9

作者：

Sohn, Stefanie ^{[1
,2
]}

Seegebarth, Barbara ^{[1
]}

Kissling, Martin ^{[1
]}

Sippel, Tabea ^{[1
]}

机构：

[1] Tech Univ Carolo Wilhelmina Braunschweig, Inst Mkt, D-38106 Braunschweig, Germany

[2] Univ Southern Denmark, Dept Sociol Environm & Business Econ, DK-6700 Esbjerg, Denmark

来源：

FOODS | 2020年 / 9卷 / 05期

关键词：

sustainability; organic wine; store atmospherics; social cues; online retailing; CONSUMER TRUST; PERCEIVED RISK; WEB SITE; GREEN; BEHAVIOR; QUALITY; CONSUMPTION; STRATEGIES; PRICE; GOAL;

D O I：

10.3390/foods9050643

中图分类号：

TS2 [食品工业];

学科分类号：

0832 ;

摘要：

This study investigates how online store atmospherics (i.e., social cues) affect consumer purchase intentions of organic wine. A between-subject experiment with a quantitative survey conducted among German consumers reveals that the mere presence of social cues (i.e., a chat box) on a wine sellers' online platform positively affects the intention to purchase organic wine from this online store because social cues elicit perceptions of social presence that translate into trust in the online store and brand trust. The latter promotes purchase intentions. Internal (i.e., familiarity with organic wine purchases) and situational (i.e., goal-directedness of shopping) factors do not moderate the effects of social cues.

引用

页数：15

共 50 条

[31] Understanding online shopping behaviours and purchase intentions amongst millennials
Dharmesti, Maria
Dharmesti, Theresia Rasika Seta
Kuhne, Sarah
Thaichon, Park
[J]. YOUNG CONSUMERS, 2021, 22 (01): : 152 - 167
[32] The role of emotions and conflicting online reviews on consumers' purchase intentions
Ruiz-Mafe, Carla
Chatzipanagiotou, Kalliopi
Curras-Perez, Rafael
[J]. JOURNAL OF BUSINESS RESEARCH, 2018, 89 : 336 - 344
[33] Predicting Online Purchase Intentions in Business Administration Graduate Students
Bada, Joseph Kizito
Nyero, Abdallah
Asianzu, Elizabeth
Namuwaya, Hajarah Ali
[J]. 2020 IST-AFRICA CONFERENCE (IST-AFRICA), 2020,
[34] Beyond Purchase Intentions: Mining Behavioral Intentions of Social-Network Users
Idan, Lihi
[J]. INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, 2024, 40 (05) : 1111 - 1132
[35] Is anticipation delicious? Visceral factors as mediators of the effect of olfactory cues on purchase intentions
Moore, David J.
[J]. JOURNAL OF BUSINESS RESEARCH, 2014, 67 (09) : 2045 - 2051
[36] Do Wine Flaws Really Matter to Wine Consumers' Intention to Purchase Wine-An Online Study
Taylor, D. Christopher
Norris, Cortney L.
Barber, Nelson A.
Taylor, Scott, Jr.
[J]. BEVERAGES, 2023, 9 (02):
[37] Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions
Wen, Han
Leung, Xi Y.
[J]. TOURISM MANAGEMENT, 2021, 83
[38] The Impact of Social Media on Consumers' Acculturation and Purchase Intentions
Kizgin, Hatice
Jamal, Ahmad
Dey, Bidit Lal
Rana, Nripendra P.
[J]. INFORMATION SYSTEMS FRONTIERS, 2018, 20 (03) : 503 - 514
[39] The Roles of Purchase Intentions and Social Media in Dark Tourism
Rivera-Eraso, Alvaro
van der Woude, David
Sandoval-Escobar, Marithza
Ariza-Salazar, Janitza
[J]. TOURISM, 2023, 71 (02): : 316 - 330
[40] The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions
Hatice Kizgin
Ahmad Jamal
Bidit Lal Dey
Nripendra P. Rana
[J]. Information Systems Frontiers, 2018, 20 : 503 - 514

← 1 2 3 4 5 →