Local Wisdom for Sustainable Rural Tourism: The Case Study of North Tugu Village, West Java']Java Indonesia

This study aims to discuss local wisdom for the development of sustainable rural tourism in Bogor, West Java, Indonesia. Culture that was grown in some area and society can't be lost because of the development of era. This case study was conducted to find out the local wisdom in Tugu Utara Village, so that it can be used as a tourist attraction. This is expected to be developed into a sustainable tourism village in Bogor. The methodology in this research is qualitative with ethnography. This study found that: economic viability in the village is classified as an entrepreneurial community and tourism actors; local prosperity in the village including prosperous areas of mountainous natural resources, hills, and plantations (tea and coffee); visitor fulfillment; employment quality (villagers serve very friendly); social equity; local control (local culture is still developed in the village and has a characteristic "punten" culture that is courtesy); community wellbeing; cultural richness (culture in the village is still very applied, such as the use and speech of Sundanese language, applying the greeting "punten"); physical integrity (integrity and enthusiasm of young people to build a high village); biological diversity (diversity in villages such as); resource efficiency; environmental purity (nature presented is still beautiful, natural, and cool). The recipient application of this research study is the people of North Tugu Village, especially the tourism village managers.