Hospitality Communication: A Phenomenological Study based on Local Wisdom of West Java']Java

被引：0
|
作者：
Tresnawaty, Betty [1 ]
机构：
[1] Univ Padjadjaran, Fac Commun Studies, Jatinangor 45363, West Jawa, Indonesia
来源：
PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES | 2016年 / 24卷
关键词：
Local Wisdom; Communication competences; West [!text type='Java']Java[!/text] and Hospitality Communication;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Companies in involved in the service industry face intense competition and rivalry. The ability to communicate is essential to improve the quality of their service. This study uses the constructivist method of Phenomenology and symbolic interaction theory to study this phenomenon. The purpose of this study is to explore and analyse the values of West Javanese local wisdom in improving communication competences, and develop a unique service concept, Hospitality Communication. This is proven to be a good concept in facing business competition, especially in enhancing tourism business in West Java.
引用
收藏
页码：225 / 232
页数：8
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