A Research on Corporate Social Responsibility Knowledge Mapping Based on the Organizational Identity Theory

被引：0

作者：

Wang Chengcheng ^{[1
]}

Wang Yueyue ^{[2
]}

Yan Huihong ^{[2
]}

机构：

[1] Anhui Univ, Sch Management, Econ & Technol Dev Zone, Hefei, Anhui, Peoples R China

[2] Anhui Univ, Sch Business, Econ & Technol Dev Zone, Hefei, Anhui, Peoples R China

来源：

PROCEEDINGS OF THE 10TH EURO-ASIA CONFERENCE ON ENVIRONMENT AND CORPORATE SOCIAL RESPONSIBILITY: TOURISM, SOCIETY AND EDUCATION SESSION, PT II | 2014年

关键词：

Corporate Social Responsibility; Organizational Identity; Knowledge Mapping; Comparative Analysis;

D O I：

暂无

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

While some enterprises are putting efforts on social responsibility movement, a number of corporations still have no idea about it or show less ability to undertake more social responsibilities. This is probably because many employees are lack of clear and unified understanding on organizational identity orientation. The inconsistencies among individual employee's cognition of organizational identity (individual orientation) may become the difficult point in fulfilling social responsibilities. In this paper, the authors discuss the development and hot points of CSR based on a comparative analysis, and try to use the organizational identity theory to explain Chinese corporate social responsibility performance in comparison with international study. This research may provide reference for the future study on corporate social responsibility in Chinese enterprises.

引用

页码：84 / 92

页数：9

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