Green marketing analysis for real estate: a game theory approach

被引：0
|
作者：
Jiao, Yan [1 ,2 ]
Lai, Kin Keung [1 ]
Liang, Liang [2 ]
机构：
[1] City Univ Hong Kong, Dept Management Sci, Hong Kong, Hong Kong, Peoples R China
[2] Univ Sci & Technol China, Sch Management, Hefei, Peoples R China
来源：
PROCEEDINGS OF INTERNATIONAL CONFERENCE ON RISK MANAGEMENT AND ENGINEERING MANAGEMENT | 2008年
关键词：
green marketing; game theory; pareto efficiency;
D O I：
暂无
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
As the concept of sustainable development is becoming more and more popular in China, green marketing, which has a core conception concerning ecology, has become the new philosophy of management. In the backdrop of China development status, focusing on realization of green marketing for Real Estate Industry, this paper mainly analyzes the Game Theory of green marketing, among Real Estate enterprises in various situations, while bringing forward briefly the measures to complete Real Estate's green marketing, in order to achieve the Pareto efficiency.
引用
收藏
页码：148 / 152
页数：5
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