Food choice motives, attitude towards and intention to adopt personalised nutrition

被引：39
|
作者：
Rankin, Audrey [1 ]
Bunting, Brendan P. [2 ]
Poinhos, Rui [3 ]
van der Lans, Ivo A. [4 ]
Fischer, Arnout R. H. [4 ]
Kuznesof, Sharron [5 ]
Almeida, M. D., V [3 ]
Markovina, Jerko [6 ]
Frewer, Lynn J. [5 ]
Stewart-Knox, Barbara J. [6 ]
机构：
[1] Queens Univ Belfast, Sch Pharm, Belfast, Antrim, North Ireland
[2] Ulster Univ, Psychol Res Inst, Belfast, Antrim, North Ireland
[3] Univ Porto, Fac Nutr & Food Sci, Porto, Portugal
[4] Wageningen Univ, Mkt & Consumer Behav Grp, Wageningen, Netherlands
[5] Newcastle Univ, Sch Agr Food & Rural Dev, Newcastle Upon Tyne, Tyne & Wear, England
[6] Univ Bradford, Div Psychol, Richmond Rd, Bradford BD7 1DP, W Yorkshire, England
来源：
PUBLIC HEALTH NUTRITION | 2018年 / 21卷 / 14期
基金：
欧盟第七框架计划;
关键词：
Personalised nutrition; Nutrigenomics; Food choice motives; Food Choices Questionnaire; Survey; Food4Me; Attitudes; Intention; REPRESENTATIVE SAMPLE; CONSUMER ATTITUDES; FUNCTIONAL FOODS; TRADITIONAL FOOD; HEALTHY; QUESTIONNAIRE; WILLINGNESS; VALIDITY; GENDER; MOOD;
D O I：
10.1017/S1368980018001234
中图分类号：
R1 [预防医学、卫生学];
学科分类号：
1004 ; 120402 ;
摘要：
Objective: The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns. Design/Setting: A survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition. Subjects: Nationally representative samples were recruited in nine EU countries (n 9381). Results: Structural equation modelling indicated that the food choice motives 'weight control', 'mood', 'health' and 'ethical concern' had a positive association and 'price' had a negative association with attitude towards, and intention to adopt, personalised nutrition. 'Health' was positively associated and 'familiarity' negatively associated with attitude towards personalised nutrition. The effects of 'weight control', 'ethical concern', 'mood' and 'price' on intention to adopt personalised nutrition were partially mediated by attitude. The effects of 'health' and 'familiarity' were fully mediated by attitude. 'Sensory appeal' was negatively and directly associated with intention to adopt personalised nutrition. Conclusions: Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice in potential users, particularly weight control, mood and price, when promoting services and in tailoring communications that are motivationally relevant.
引用
收藏
页码：2606 / 2616
页数：11
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