COOPERATIVES MARKET ACTIVITIES IN THE SPHERE OF SALES MARKETING: AN EXAMPLE OF HOUSING COOPERATIVES FROM SWIETOKRZYSKIE PROVINCE

被引：0
|
作者：
Konieczna, Izabela [1 ]
机构：
[1] Jan Kochanowski Univ Kielce, Kielce, Poland
来源：
HRADEC ECONOMIC DAYS, VOL 7 (1), 2017 | 2017年
关键词：
cooperatives; market activities; sales marketing;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The aim of the article is to identify activities creating value for the customer in the area of sales marketing. In the article, on the basis of results of direct interviews with representatives of the top management of housing cooperatives, are analyzed implemented activities in the sphere of sales marketing. The analysis of conducted research shows that market activities in the area of sales marketing are in different extent implemented by the housing cooperatives from the Swietokrzyskie Province.
引用
收藏
页码：400 / 406
页数：7
相关论文
共 50 条
  • [41] Farmers' Satisfaction with Fresh Fruit and Vegetable Marketing Spanish Cooperatives: An Explanation from Agency Theory
    Arcas-Lario, Narciso
    Francisco Martin-Ugedo, Juan
    Minguez-Vera, Antonio
    INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT REVIEW, 2014, 17 (01): : 127 - 146
  • [42] Platform cooperatives in the sharing economy: How market challengers bring change from the margins
    Atanasova, Aleksandrina
    Eckhardt, Giana M.
    Laamanen, Mikko
    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2024,
  • [43] Consolidating inclusive housing finance development in Africa: Lessons from Kenyan savings and credit cooperatives
    Feather, Christopher
    Meme, Chris K.
    AFRICAN REVIEW OF ECONOMICS AND FINANCE-AREF, 2018, 10 (01): : 82 - 107
  • [44] Utilizing an e-commerce platform for cooperatives: a marketing strategy to enhance sales through internet Case study of Morocco Work in Progress
    Aimane, Halima
    Wannous, Muhammad
    PROCEEDINGS OF 4TH IEEE INTERNATIONAL CONFERENCE ON APPLIED SYSTEM INNOVATION 2018 ( IEEE ICASI 2018 ), 2018, : 785 - 788
  • [45] Can cooperatives help commercial farms to access credit in China? Evidence from Jiangsu Province
    Peng, Yuanyuan
    Wang, H. Holly
    Zhou, Yueshu
    CANADIAN JOURNAL OF AGRICULTURAL ECONOMICS-REVUE CANADIENNE D AGROECONOMIE, 2022, 70 (04): : 325 - 349
  • [46] Do farmers benefit from participating in specialty markets and cooperatives? The case of coffee marketing in Costa Rica
    Wollni, Meike
    Zeller, Manfred
    AGRICULTURAL ECONOMICS, 2007, 37 (2-3) : 243 - 248
  • [47] The Relationship Between Food Marketing and Agroecological Principles in the Agrarian Reform Cooperatives Network from Parana/Brazil
    Rover, Oscar Jose
    Riepe, Ademir de Jesus
    DESENVOLVIMENTO E MEIO AMBIENTE, 2016, 38 : 663 - 682
  • [48] Market power, markup volatility and the role of cooperatives in the food value chain: evidence from Italy
    Lee, Hyejin
    Van Cayseele, Patrick
    EUROPEAN REVIEW OF AGRICULTURAL ECONOMICS, 2022, 51 (03) : 844 - 894
  • [49] Technology and market access via contracts and cooperatives for smallholders: Evidence from honey producers in Ethiopia
    Alemu, Abebe Ejigu
    AFRICAN JOURNAL OF SCIENCE TECHNOLOGY INNOVATION & DEVELOPMENT, 2015, 7 (06): : 420 - 428
  • [50] External Factors Facilitating Quality Certification of Agricultural Products in China: Insights from Cooperatives in the Sichuan Province
    Liu, Min
    Yang, Jinxiu
    Zheng, Guoquan
    Shang, Ping
    Li, Yipei
    AGRICULTURE-BASEL, 2023, 13 (05):
12345