Digital Storytelling and the Dispute over Representation in the Ayotzinapa Case

Comparison of the narratives of civil society and the federal government on YouTube and Twitter in the case of the disappearance of 43 students in Ayotzinapa, Mexico, allows the identification of the codes of representation being disputed in this emblematic case of violation of fundamental rights. Digital storytelling that goes viral and across media offers the possibility of organizing protest in the offline world. Its reflective attributes favor the visibility of injustice and permanence on the local and global agenda and in some cases exert pressure on social actors and authorities to establish mechanisms to resolve the conflict.