A Customer Life-cycle Value Model in Automotive Industry

被引：0
|
作者：
Chuan, Fu [1 ]
Yun, Chen [1 ]
机构：
[1] Shanghai Univ Finance & Econ, Sch Publ Econ Adm, Shanghai 200433, Peoples R China
来源：
2007 INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-15 | 2007年
关键词：
Customer Life-cycle Management; Customer Life-cycle Value; Customer Quality Sensitive Modulus;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
The Customer Relationship Management (CRM) is a popular field in marketing research, and the Customer Life-cycle Management (CLM) & Customer Life-cycle Value (CLV) are basic and kernel problems. The automotive industry in China has experienced a fast but short develop phases, and now it is facing a situation with tough competition. This paper analyzes the characters of automotive sales and after-sales service market, and introduces a model to calculate the CLV.
引用
收藏
页码：3387 / 3390
页数：4
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