1,2-Di(2,2'-bipyridin-5-yl) ethane (BL1) and 1,2-di(2,2'-bipyridin-5-yl)ethyne (BL2) were synthesized as new bridging ligands and coordinated to (RuL2(acetone)(2))(PF6)(2) for the preparation of various [Ru(L)(2) (BL) Ru(L)(2)](PF6)(4)-type dinuclear ruthenium complexes (where BL = BL1, BL2 and L = bpy, o-phen, DTDP). The electrochemical redox potentials, spectroscopic properties, and relative electrochemiluminescence intensity of BL1 and BL2 were characterized and compared to those of well-known tris(1,10-phenanthroline) rutheniun(II) [Ru(o-phen)(3)](PF6)(2)] complex as a reference. Dinuclear Ru(II) complexes containing the conjugated bridging ligand (BL2) showed much more intense electrochemiluminescent responses than dinuclear Ru(II) complexes with the non-conjugated bridging ligand (BL1). Among the complexes with conjugated bridging ligands, [(DTDP)(2)Ru(bpy-CC-bpy)Ru(DTDP)(2)](PF6)(4) exhibited enhanced ECL intensities as high as 3.6 times greater than that of the reference, [Ru(o-phen)(3)](PF6)(2). (C)2012 Elsevier B. V. All rights reserved.