Tourism Marketing for Small Businesses

被引：1
|
作者：
Wong, Brian Kee Mun [1 ]
机构：
[1] KDU Univ Coll, Sch Business, Shah Alam 40150, Selangor, Malaysia
来源：
TOURISM MANAGEMENT | 2019年 / 74卷
关键词：
D O I：
10.1016/j.tourman.2019.04.029
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
引用
收藏
页码：410 / 410
页数：1
相关论文
共 50 条
  • [31] DEVELOPMENT OF SMALL BUSINESSES IN TOURISM IN THE LAKE SKADAR NATIONAL PARK
    Durasevic, Silvana
    [J]. JOURNAL OF THE GEOGRAPHICAL INSTITUTE JOVAN CVIJIC SASA, 2014, 64 (03): : 311 - 328
  • [32] THE DEVELOPMENT OF SUSTAINABLE TOURISM ON PHUKET ISLAND: REFLECTIONS FROM SMALL BUSINESSES IN THE HOSPITALITY AND TOURISM INDUSTRY
    Fuchs, Kevin
    [J]. TOURISM CULTURE & COMMUNICATION, 2023, 23 (04): : 375 - 384
  • [33] Identification of Online Marketing Strategy to Success in the Survival Stage of Small Businesses
    Setiaboedi, Aditya Parama
    Sari, Hasrini
    Prihartono, Budhi
    [J]. ADVANCED SCIENCE LETTERS, 2017, 23 (11) : 10757 - 10760
  • [34] Small Tourism Businesses Adapting to the New Normal: Evidence From Thailand
    Fuchs, Kevin
    [J]. TOURISM, 2022, 70 (02): : 258 - 269
  • [35] Seasonal Trading and Lifestyle Motivation: Experiences of Small Tourism Businesses in Scotland
    Goulding, Philip J.
    Baum, Tom G.
    Morrison, Alison J.
    [J]. JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM, 2005, 5 (2-4) : 209 - 238
  • [36] Entrepreneurial Performance and Challenges for Aboriginal Small Tourism Businesses: A Canadian Case
    Williams, Peter W.
    Peters, Mike
    [J]. TOURISM RECREATION RESEARCH, 2008, 33 (03) : 277 - 287
  • [37] Networking trends of small tourism businesses in post-socialist Slovakia
    Copp, CB
    Ivy, RL
    [J]. JOURNAL OF SMALL BUSINESS MANAGEMENT, 2001, 39 (04) : 345 - 353
  • [38] Marketing Practices of Rural Micro and Small Businesses in Ghana: The Role of Public Policy
    Blankson, Charles
    Cowan, Kirsten
    Darley, William K.
    [J]. JOURNAL OF MACROMARKETING, 2018, 38 (01) : 29 - 56
  • [39] Correlation Coefficient Analysis of Small and Micro Businesses Database Marketing Input and Performance
    Wang, Xuan
    Wu, Zhong
    [J]. PROCEEDINGS OF THE 2017 7TH INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT, COMPUTER AND SOCIETY (EMCS 2017), 2017, 61 : 1642 - 1648
  • [40] Digital Marketing Adoption Framework for Small Businesses in Egypt: A Grounded Theory Approach
    Fareed, Ghadir
    Tantawi, Passent
    [J]. EURASIAN BUSINESS AND ECONOMICS PERSPECTIVES, 2022, 21 : 251 - 268
12345