Web presence of universities: Is higher education sending the right message online?

被引：18
|
作者：
Will, Elizabeth A. [1 ]
Callison, Coy [1 ]
机构：
[1] Texas Tech Univ, Coll Mass Commun, Lubbock, TX 79409 USA
来源：
PUBLIC RELATIONS REVIEW | 2006年 / 32卷 / 02期
关键词：
public relations; university; college; Web; Internet;
D O I：
10.1016/j.pubrev.2006.02.014
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Web sites of the 3738 U.S.-based colleges and universities were sampled and analyzed to determine how higher education employs the internet to communicate to key publics overall and students in particular. Analyses revealed prospective donors are the most often-targeted public followed by faculty/staff. Prospective and current students followed. In better news to students, the five items students most often seek on the Web were the five most common items linked from university home pages. (c) 2006 Elsevier Inc. All rights reserved.
引用
收藏
页码：180 / 183
页数：4
相关论文
共 50 条
  • [31] Higher education in Gerodontology in European Universities
    Kossioni, Anastassia
    McKenna, Gerry
    Mueller, Frauke
    Schimmel, Martin
    Vanobbergen, Jacques
    [J]. BMC ORAL HEALTH, 2017, 17
  • [32] PUBLIC HIGHER EDUCATION AND REGIONAL UNIVERSITIES
    Flores Franulic, Arturo
    Fleet Oyarce, Nicolas
    [J]. INTERCIENCIA, 2018, 43 (11) : 741 - 741
  • [33] Universities in the Marketplace: The Commercialization of Higher Education
    Rabuya, Leonard Jay I.
    Bok, Derek
    [J]. PHILIPPINIANA SACRA, 2024, 59 (178): : 171 - 175
  • [34] Universities in the Marketplace: The Commercialization of Higher Education
    Lindberg-Sand, Asa
    [J]. HIGHER EDUCATION QUARTERLY, 2005, 59 (02) : 172 - 180
  • [35] UNIVERSITIES AND HIGHER EDUCATION IN INNOVATION DEVELOPMENT
    Sedlak, Otilija
    Birovljev, Jelena
    Ciric, Zoran
    Ciric, Ivana
    [J]. EDULEARN15: 7TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES, 2015, : 6012 - 6019
  • [36] Universities in the marketplace: The commercialization of higher education
    Gunawardena, J
    [J]. NATURE, 2003, 424 (6948) : 489 - 489
  • [37] Universities in the marketplace: The commercialization of higher education
    Burstein, A
    [J]. SOUNDINGS, 2003, 86 (1-2): : 214 - 218
  • [38] Universities in the marketplace: The commercialization of higher education
    Ryan, A
    [J]. TLS-THE TIMES LITERARY SUPPLEMENT, 2004, (5273): : 9 - 10
  • [39] Universities in the marketplace - The commercialization of higher education
    Baltimore, D
    [J]. SCIENCE, 2003, 301 (5636) : 1050 - 1051
  • [40] Higher education in Gerodontology in European Universities
    Anastassia Kossioni
    Gerry McKenna
    Frauke Müller
    Martin Schimmel
    Jacques Vanobbergen
    [J]. BMC Oral Health, 17
12345