Web presence of universities: Is higher education sending the right message online?

被引：18

作者：

Will, Elizabeth A. ^{[1
]}

Callison, Coy ^{[1
]}

机构：

[1] Texas Tech Univ, Coll Mass Commun, Lubbock, TX 79409 USA

来源：

PUBLIC RELATIONS REVIEW | 2006年 / 32卷 / 02期

关键词：

public relations; university; college; Web; Internet;

D O I：

10.1016/j.pubrev.2006.02.014

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Web sites of the 3738 U.S.-based colleges and universities were sampled and analyzed to determine how higher education employs the internet to communicate to key publics overall and students in particular. Analyses revealed prospective donors are the most often-targeted public followed by faculty/staff. Prospective and current students followed. In better news to students, the five items students most often seek on the Web were the five most common items linked from university home pages. (c) 2006 Elsevier Inc. All rights reserved.

引用

页码：180 / 183

页数：4

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