Comparison of Marketing Models between Chinese and Foreign Automobile Industry

Without effectiv marketing no enterprises in automobile industry can get enough profits to survive in the fierce competitions in the modern world. Chinese automobile industry loses the selling advantages because of the biased inner policy in the past. So, since Chinese entry into WTO, the artificial barriers are gradually abolished, and automobile marketing plays a more and more important role. On the basis of the analysis of the models and their features of automobile marketing in USA, German, French, Europe and Japan, this paper analyzes the present marketing Situation In Chinese automobile industry and proposes some feasible development models.