Supply chain design under uncertainty on product life cycle

Supply chain design has emerged as one of the major areas for companies to gain a competitive edge. Designing a supply chain effectively is a complex and challenging task, due to the increasing outsourcing, globalization of businesses, continuous advances in information technology, and product life cycle uncertainty. Indeed, uncertainty is one of the characteristics of the product life cycle. In particular the strategic design of the supply chain has to take uncertain information into account. This paper attempts to present a strategic analysis model of a supply chain design with product life cycle uncertainty considerations