Attracting the rivals customers in a model with switching costs

被引：1
|
作者：
Kim, JY [1 ]
Koh, DH
机构：
[1] Dongguk Univ, Seoul, South Korea
[2] Hanyang Univ, Ansan, South Korea
来源：
JAPANESE ECONOMIC REVIEW | 2002年 / 53卷 / 01期
关键词：
D O I：
10.1111/1468-5876.00217
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We consider the option of a firm's honouring the rival's coupons in a duopoly model in which products are differentiated by both characteristics and a switching cost, A firm may honour its rival's coupons to increase its market share only if its previous market share is less than one-half but not too low and, as a result, the market share is increased but only up to one-half.
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页码：134 / 139
页数：6
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