Influence Factors of E-commerce Adoption: An Empirical Research in Special Markets

Recently, the development of special markets is playing an important role in accelerating Chinese economic evolution. However, Chinese special markets have the characteristics of rapid growth but lower level. This paper first studies the status of Chinese special markets according to the related statistical data, then, based upon E-Commerce adoption in corporations and the features of special markets, this paper mainly discusses three aspects of factors that influence the E-commerce adoption, environment, organization and technology. A questionnaire is designed, through the empirical research of special markets in Jinniu District of Chengdu, we study the influence factors of e-commerce adoption. At last, this paper presents the analysis result.