The Mechanism of Enhancing Cultural Persuasiveness - Perspective based on the psychology of advertising

被引：0
|
作者：
Wang Jing [1 ]
机构：
[1] Shandong Inst Polit Sci & Law, Dept Marxism Leninism, Jinan 250014, Shandong, Peoples R China
来源：
SOFT POWER STUDY FROM CULTURE, EDUCATION AND SOCIAL SYSTEM PERSPECTIVE | 2012年
关键词：
The psychology of advertising; The cultural persuasiveness; Construction work; Dissemination;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Under the guidance of the theory in the psychology of advertising, in order to improve the cultural persuasiveness, we are required to make a series of adjustments to the attitude, the subject, the content, the mode, the object location of foreign communication. To improve cultural persuasiveness, not only make efforts in the dissemination, it is more important to strengthen the overall national strength of China's cultural, political, economic, and quality of the citizens. Construction work on the enhancement of cultural persuasiveness is much more powerful than the role of mere propaganda.
引用
收藏
页码：135 / +
页数：6
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