Optimal advertising with a continuum of goods

被引：14

作者：

Barucci, EB

Gozzi, FG

机构：

[1] Univ Florence, DIMADEFAS, I-50134 Florence, Italy

[2] Univ Pisa, Dipartimento Matemat, I-56127 Pisa, Italy

来源：

ANNALS OF OPERATIONS RESEARCH | 1999年 / 88卷 / 0期

关键词：

optimal advertising; infinite dimension; infinite horizon; optimal control;

D O I：

10.1023/A:1018922128062

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

In this paper, we present a model of optimal advertising with a continuum of goods differentiated by their vintage. The model is an infinite horizon/infinite dimensional optimal control model and the firm advertises a continuum of goods. We prove that the goodwill of a good accumulated through advertising does not necessarily reach its maximum when it is launched onto the market: it can be a single peaked function of the good vintage.

引用

页码：15 / 29

页数：15

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