Flow Mixing of two miscible liquids has been characterized experimentally in three different helically coiled reactor configurations of two different lengths in the laminar flow regime atRe = 50 horizontal ellipsis 1000. A straight helical coil, a coiled flow inverter, and a new coiled flow reverser have been built, each in a 3-turn and a 6-turn configuration. Laser-induced fluorescence of resorufin has been used to visualize and quantify mixing in cross-sections throughout the reactors. A mixing coefficient is derived from the fluorescence images to allow for a quantitative measure and comparison of the six configurations. It becomes obvious from these experimental results, that an early flow redirection in the helical configuration is beneficial to mixing. The 3-turn reactors achieve nearly the same mixing coefficients as the 6-turn reactors with the double length. This can be explained by the stabilizing effect of the Dean vortices in the helix, which develop during the first two turns. After that, the liquid is trapped inside the vortices and further mixing is inhibited. Accordingly, the coiled flow inverter and coiled flow reverser configurations lead to much higher mixing coefficients than the straight helical coil. The results of these measurements are now used for validation of numerical simulations, which reproduce the geometrical and flow conditions of the experiments. Some exemplary results of these calculations are also shown in this article. Graphic abstract