The pattern of cross stream migration of neutrally buoyant particles in a pressure driven flow depends strongly on the properties of the suspending fluid. These migration effects have been studied by direct numerical simulation in planar flow. Shear thinning has a large effect when the inertia or elasticity is large, but only a small effect when they are small. At moderate Reynolds numbers, shear thinning causes particles to migrate away from the centerline, creating a particle-free zone in the core of the channel, which increases with the amount of shear thinning. In a viscoelastic fluid with shear thinning, particles migrate either toward the centerline or toward the walls, creating an annular particle-free zone at intermediate radii. The simulations also give rise to precise determination of slip velocity distributions in the various cases studied. (C)2000 Elsevier Science B.V. All rights reserved.