Study on the Model of Individual Customer Retention in Consumer Durables Market Considering Service Input

被引：0
|
作者：
Zhang, Xumei [1 ]
Liu, Xiangyu [1 ]
Li, Jun [1 ]
Tong, Jie [1 ]
机构：
[1] Chongqing Univ, Sch Econ & Business Adm, Chongqing 400044, Peoples R China
来源：
MEMS, NANO AND SMART SYSTEMS, PTS 1-6 | 2012年 / 403-408卷
关键词：
Consumer durables; individual customer retention; service input; cross-selling; utility theory;
D O I：
10.4028/www.scientific.net/AMR.403-408.389
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Focusing on the consumer durables market, a model of individual customer retention is built based on cross-selling and utility theory considering service input. The problem of how to choose an optimal service input and corresponding retention strategy in the consumer durables market is solved by analyzing and solving of the proposed model. The validity of the model is subsequently verified through further discussion of its effect on decision making.
引用
收藏
页码：389 / 393
页数：5
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