Study on customer desired value change in a business to consumer market

被引：1
|
作者：
Jia, Wei [1 ]
Zhang, Mingli [2 ]
机构：
[1] Harbin Inst Technol, Sch Management, Harbin 150006, Peoples R China
[2] Beijing Univ Aeronaut & Astronaut, Sch Econ & Managem, Beijing, Peoples R China
来源：
PROCEEDINGS OF THE FIFTH INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY: NEW GENERATIONS | 2008年
基金：
中国国家自然科学基金;
关键词：
customer desired value; customer value; customer value change; value dimension;
D O I：
10.1109/ITNG.2008.27
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The change of customer desired value has been analyzed in this paper. Then a theoretical framework has been constructed, which includes the following three parts: factors that affect the change of customer desired value; form and intensity of the change; corporations' reactions to the change of customer desired value. Finally, this paper conducts an empirical research based on the practical data from the mobile phone market in university. The research includes two parts, the first of which is to measure the structure of customer desired value in university and the second part is to measure the change of customer desired value. The research confirms the theoretical framework.
引用
收藏
页码：851 / +
页数：2
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