Contrasting the theory of planned behavior with the value-belief-norm model in explaining conservation behavior

被引：410

作者：

Kaiser, FG

Hübner, G

Bogner, FX

机构：

[1] Eindhoven Univ Technol, NL-5600 MB Eindhoven, Netherlands

[2] Univ Halle Wittenberg, D-4010 Halle An Der Saale, Germany

[3] Univ Bayreuth, D-95440 Bayreuth, Germany

来源：

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY | 2005年 / 35卷 / 10期

关键词：

D O I：

10.1111/j.1559-1816.2005.tb02213.x

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

In this paper, we contrast the value-belief-norm (VBN) model and the theory of planned behavior (TPB) for the first time regarding their ability to explain conservation behavior. The participants represent a convenience sample of 468 university students. Using survey data and adopting previously established compound measures, structural equation analyses revealed a remarkable explanatory power for both theories: TPB's intention accounted for 95% of people's conservation behavior and VBN's personal norms accounted for 64%. Compared to the VBN model, the TPB covered its concepts more fully in terms of proportions of explained variance. More importantly, the fit statistics revealed that only the TPB depicts the relations among its concepts appropriately, whereas the VBN model does not.

引用

页码：2150 / 2170

页数：21

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