Enterprise Marketing Strategies Transformation Enabled by Information Technology

被引：0
|
作者：
Huang, Sifan [1 ]
Li, Jiawei [1 ]
Li, Li [2 ]
机构：
[1] Northeastern Univ Qinhuangdao, Sch Trade & Econ, Qinhuangdao, Peoples R China
[2] Northeastern Univ Qinhuangdao, Sch Comp & Commun Engn, Qinhuangdao, Peoples R China
来源：
2012 FOURTH INTERNATIONAL CONFERENCE ON MULTIMEDIA INFORMATION NETWORKING AND SECURITY (MINES 2012) | 2012年
关键词：
Enterprise Marketing Strategies; Information Technology; Electronic Marketing;
D O I：
10.1109/MINES.2012.107
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
In the information technology era, many enterprises have to change their marketing strategies. The paper is to discuss how enterprises' marketing strategies have been changed to adapt to the current business trend, and to realize their business value and competitive advantages. We analyzed the transformation of marketing in E-Commerce era, covering marketing concepts, marketing medium, and marketing model. At the end of the paper, a prediction of future development of Electronic Marketing is given.
引用
收藏
页码：717 / 720
页数：4
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