Internet and territorial recomposition of relations in Swiss agriculture

The agriculture and food industry of Switzerland is undergoing rapid changes. An industrial world functioning on the national scale is being succeeded by a domestic world based on regional identity and person-to-person relationships. The use of the Internet should contribute to the restructuring of relations between producers and consumers and should reflect the territorial transformations which they imply. However, Internet sites advertising agricultural products do not reflect these changes. A learning process - related to the control of techniques and their opportunities - is currently underway.