THE ANALYSIS OF AIR TRAVEL BEHAVIOUR: A SOCIO-DEMOGRAPHIC PERSPECTIVE

Although being the youngest traffic branch, air traffic plays the important role in tourist traffic flows all over the world. With respect to this, the aim of this paper is to analyse air traffic, with the special focus on the socio-demographic analysis (age, gender and level of education) of air travel behaviour in the Republic of Croatia. For this purpose, empirical research was conducted on the sample of 194 respondents who gave insights about the most common reasons for travelling inside Croatia, most often used means of transport and airports which respondents have used so far. Research results confirmed that there is a statistically significant difference among the respondents in reasons for travelling on holiday regarding the gender. Male respondents travel more for work reasons, while women on the other hand, travel more for social reasons and to visit their relatives and friends.