An Empirical Research on Perceived Service Quality, Customer Satisfaction and Loyalty of Exhibition Visitors

被引：0

作者：

Zhang Yanling ^{[1
]}

机构：

[1] Tianjin Univ Finance & Econ, Sch Business, Tourism Dept, Tianjin, Peoples R China

来源：

PROCEEDINGS OF THE 8TH EURO-ASIA CONFERENCE ON ENVIRONMENT AND CSR: TOURISM, MICE, HOSPITALITY MANAGEMENT AND EDUCATION SESSION, PT II | 2012年

关键词：

Perceived Service Quality; Customer Satisfaction; Customer Loyalty; Exhibitions; AMOS; 20.0;

D O I：

暂无

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

At present, increasingly more exhibition enterprises try to improve the service quality management in order to win market competition. In this paper, the author conducts an empirical research on the relationship among the perceived service quality, customer satisfaction and loyalty of exhibition visitors by using the AMOS 20.0 software. Hypotheses on the relationships of a series of key variables are tested. Researches of the author show that the perceived quality of visitors has positive impacts on their satisfaction and loyalty; while visitors' satisfaction rate has positive impacts on their loyalty to specific exhibition events.

引用

页码：10 / 16

页数：7

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