A Research on Improving Customer Loyalty of Exhibition Visitors from the Perspective of Perceived Service Quality and Customer Satisfaction

被引：0
|
作者：
Zhang Yanling [1 ]
机构：
[1] TU Bergakad Freiberg, Freiburg, Germany
来源：
PROCEEDINGS OF THE 8TH EURO-ASIA CONFERENCE ON ENVIRONMENT AND CSR: TOURISM, MICE, HOSPITALITY MANAGEMENT AND EDUCATION SESSION, PT III | 2012年
关键词：
Perceived Service Quality; Customer Satisfaction; Customer Loyalty; Exhibition Visitors;
D O I：
暂无
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
The success of exhibition events relies largely on customer loyalty which is based on customer perceived service quality and customer satisfaction. In this paper, the author firstly conducts a literature review service management of exhibitions; and then tests a series of hypothesis on perceived service quality, customer satisfaction and loyalty of exhibition visitors. At the end of the paper, several suggestions are provided to improve customer satisfaction and loyalty, which facilitate the sustainable development of the exhibition industry.
引用
收藏
页码：10 / 17
页数：8
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