The architecture of content reuse

As organizations have moved towards content management and dynamic delivery of content they have begun to create reusable content. Reusable content is object-oriented content that can be used across documents, across media and across information types. Reusable content can consist of entire documents, sections, paragraphs, sentences, or even individual words. Effective content reuse requires robust information models, metadata, and strategies for utilizing content management and personalization to support reuse. This paper provides the concepts, strategies, guidelines, processes, and technological options that will empower enterprise content managers and information architects to meet the increasing demands of creating, managing, and distributing reusable content.