Reuse in the Wild: An Empirical and Ethnographic Study of Organizational Content Reuse

We present a large-scale study of content reuse networks in a large and highly hierarchical organization. In our study, we combine analysis of a collection of presentations produced by employees with interviews conducted throughout the organization and a survey to study presentation content reuse. Study results show a variety of information needs and behaviors related to content reuse as well as a need for a personalized and socially-integrated networking tool for enabling easy access to previously generated presentation material. In this paper we describe our findings and outline a set of requirements for an effective content reuse facility.