Robust Design and Innovation Diffusion A Contextual Analysis

This study aims to explore a successful learning innovation diffusion in Taiwanese society. Applying the lens of robust design, our specific research question is: How would robust design blend in with institutional conditions and make the innovation diffuse successfully? Our investigation is anchored on a case study on the diffusion of an e-learning system on primary and middle school students in Taiwan. Our findings suggest that successful diffusion occurs when the design features of innovation can blend in with institutional conditions. By reviewing users' learning behavior induced by an e-learning innovation, we identify how the design features cope with the cultural and educational conditions which have raised challenges for both Taiwanese students and their parents. Our study advances the concept of robust design by noting the importance of an institution on innovation diffusion. Theoretical contributions and practical suggestions are also elaborated.