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The Empirical Analysis of Marketing Factors on the College Students' Clothing Online Consumer Behavior

被引：0
|
作者：
Wang, Jian-Ping [1 ]
Liang, Jian-Fang [1 ]
机构：
[1] Xian Polytech Univ, Xian 710048, Shaanxi, Peoples R China
来源：
TEXTILE BIOENGINEERING AND INFORMATICS SYMPOSIUM PROCEEDINGS, VOLS 1 AND 2 | 2012年
关键词：
Online Consumer Behavior; Clothing; Marketing Factors; SPSS17.0;
D O I：
10.3993/tbis2012086
中图分类号：
R318 [生物医学工程];
学科分类号：
0831 ;
摘要：
From 2007 clothing electronic commerce has been attracting more and more attention. At present it has become the first big commodity in trade e-commerce category. This paper used SPSS17.0 software to analyze the relationship between marketing factors and clothing online consumer behavior, and emphatically analyzed the application of the marketing factors in actual sales.
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页码：660 / 667
页数：8
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