Empirical Study of College Students' Clothing Consumption in Wuhan

被引：0

作者：

Chen, Danwen ^{[1
]}

机构：

[1] Jianghan Univ, Inst Educ, Wuhan 430056, Peoples R China

来源：

INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT (EBM2011), VOLS 1-6 | 2011年

关键词：

college students; clothing consumption; marketing;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper took the Jianghan University's students as the respondents for the survey, and analyzed the college students' behavior of buying clothing. This study provides the basis of the clothing styles, colors, fabrics, pricing, marketing for clothing manufacturers and distributors. Besides, it also helps the university counselors in political and ideological work to understand the students' consumption situation, and supplies reference of setting a correct consumer outlook for students.

引用

页码：1541 / 1543

页数：3