Understanding Prescription Drug Advertising

被引：0
|
作者：
不详
机构：
来源：
JOURNAL OF PSYCHOSOCIAL NURSING AND MENTAL HEALTH SERVICES | 2008年 / 46卷 / 11期
关键词：
D O I：
暂无
中图分类号：
R47 [护理学];
学科分类号：
1011 ;
摘要：
引用
收藏
页码：10 / 10
页数：1
相关论文
共 50 条
  • [41] THE FEDERAL-REGULATION OF PRESCRIPTION DRUG ADVERTISING AND PROMOTION
    KESSLER, DA
    PINES, WL
    JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, 1990, 264 (18): : 2409 - 2415
  • [42] Ask your doctor: From prescription drug advertising to physician's prescription
    Zwier, Sandra
    Boekhorst, Andre
    TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP, 2010, 38 (01): : 80 - +
  • [43] Drug advertising: the right or wrong prescription for our ailments?
    Brodie, M
    Levitt, L
    NATURE REVIEWS DRUG DISCOVERY, 2002, 1 (11) : 916 - 920
  • [44] Consumer responses to direct to consumer prescription drug advertising
    Chen, Hai D. B.
    Carroll, Norman V.
    INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING, 2007, 1 (04) : 276 - 289
  • [45] Prescription drug advertising and drug utilization: The role of Medicare Part D
    Alpert, Abby
    Lakdawalla, Darius
    Sood, Neeraj
    JOURNAL OF PUBLIC ECONOMICS, 2023, 221
  • [46] SURVEY - CONSUMERS DONT FAVOR PRESCRIPTION DRUG ADVERTISING
    不详
    AMERICAN PHARMACY, 1984, 24 (01): : 10 - 10
  • [47] A defense of direct-to-consumer prescription drug advertising
    Cox, Anthony D.
    Cox, Dena
    BUSINESS HORIZONS, 2010, 53 (02) : 221 - 228
  • [48] Consumer responses towards non-prescription and prescription drug advertising in the US and Germany
    Diehl, Sandra
    Mueller, Barbara
    Terlutter, Ralf
    INTERNATIONAL JOURNAL OF ADVERTISING, 2008, 27 (01) : 99 - 131
  • [49] Rational and emotional appeals in prescription drug advertising: study of a weight loss drug
    Zuniga Huertas, Melby Karina
    Campomar, Marcos Cortez
    CIENCIA & SAUDE COLETIVA, 2008, 13 : 651 - 662
  • [50] PHYSICIAN AWARENESS OF PRESCRIPTION DRUG COSTS - A MISSING ELEMENT OF DRUG ADVERTISING AND PROMOTION
    MILLER, LG
    BLUM, A
    JOURNAL OF FAMILY PRACTICE, 1993, 36 (01): : 33 - 36
12345