Energizing technology: expectations of fuel cells and the hydrogen economy, 1990-2005

Although fuel cells have been considered promising technology since the nineteenth century, fresh expectations - expressed by engineers, company leaders, politicians and journalists - began to flourish in the 1990s later on associated with the vision of a 'hydrogen economy.' Inspired by research in the history and sociology of expectations, the present paper analyzes this recent history of global fuel cells and hydrogen potentials as played out in the USA, EU, and especially Sweden. It is demonstrated that automotive shows, the mass media, and forecast projects were significant arenas in promoting and circulating the idea that fuel cells represented energy efficient and clean technology that almost by necessity would be utilized in the 'vehicles of the future.' This paper also highlights the framing of water both as a potential source of energy and as a symbolic purifying bath that would restore an environmentally friendly society, interpreted as an ecomodern utopia.