Research on Ideological and Political Education Discourse in College in We-media Environment

被引:0
|
作者
Chen, Xin [1 ]
机构
[1] Northwestern Polytech Univ, Sch Marxism, Xian 710129, Shaanxi, Peoples R China
关键词
We-media; Ideological and political education; Discourse; Communication;
D O I
暂无
中图分类号
C [社会科学总论];
学科分类号
03 ; 0303 ;
摘要
This paper tries to discuss the opportunities, challenges and strategies of ideological and political education discourse under the We-media environment. We-media has expanded new space of ideological and political education discourse in colleges and universities, created a new paradigm of discourse communication, whereas facing prominent problems such as discourse power transfer and weak control. The mainstream ideology and values have been hit by an unprecedented impact, and the traditional ideological and political education discourse has become increasingly declined. In the new field of We-media, in order to better demonstrate its effect, the ideological and political education discourse must move from instrumental rationality to communicative rationality, from monologue to dialogue, from reality field to virtuality and reality combination, from world of text to world of life; therefore to realize transformation and innovation of ideological and political education discourse in college.
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页码:213 / 218
页数:6
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