DIGITAL TECHNOLOGY USAGE IN THE MACEDONIAN CIVIL SOCIETY SECTOR

Nowadays, social networks and social media are getting increasingly more popular and are being utilized by a variety of users. When it comes to the usage of social networks and social media by civil society organizations, organizations themselves should compulsorily think through the prism of strategic placement of their communications. Organizations have to pay more attention on creating complete communication strategies, with the possibility of creating an additional strategy for the usage of social networks and social media. The main aim of this paper is to illustrate how these organizations utilize social networks. The general conclusion of this paper would be that social networks are being used by civil society organizations in Republic of Macedonia and they help in administering their projects. Greater strategic thinking and planning is needed nevertheless, so that the entire potential social media offer could be utilized by the Macedonian civil sector.