A Framework for the Support of Value Co-creation by Social Software

For a long time, business process management has been based on the understanding that the single point of interaction between the producer and the consumer is at the end of the business process. Products and services are exchanged against the payment. However, there is a growing conviction that both the producer and the consumer can profit from intensifying the interaction during the business process. Value can be co-created between producer and an active consumer, called prosumer. This active involvement of the prosumer is done by ad-hoc asynchronous interactions between producer and a now prosumer called consumer. Social software is an ideal means for supporting these value-providing asynchronous interactions.