RETRACTED: On the planning and design of sample surveys (Retracted article. See vol. 38, pg. 2681, 2011)

被引：4
|
作者：
Kenett, RS [1 ]
机构：
[1] Univ Toronto, Turin, Italy
[2] KPA Ltd, Raanana, Israel
来源：
JOURNAL OF APPLIED STATISTICS | 2006年 / 33卷 / 04期
关键词：
questionnaire design; cognitive science; individual surveys; household surveys; establishment surveys; control charts analysis of survey data;
D O I：
10.1080/02664760500448974
中图分类号：
O21 [概率论与数理统计]; C8 [统计学];
学科分类号：
020208 ; 070103 ; 0714 ;
摘要：
Surveys rely on structured questions used to map out reality, using sample observations from a population frame, into data that can be statistically analyzed. This paper focuses on the planning and design of surveys, making a distinction between individual surveys, household surveys and establishment surveys. Knowledge from cognitive science is used to provide guidelines on questionnaire design. Non-standard, but simple, statistical methods are described for analyzing survey results. The paper is based on experience gained by conducting over 150 customer satisfaction surveys in Europe, America and the Far East.
引用
收藏
页码：405 / 415
页数：11
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